The 'no compromise' filmmaker Nallamalupu Bujji does not mind spending a little extra money when it matters. Now he is said to be spending Rs 10 lacs to give away quality lyrics books with photos for the music album of his latest flick 'Koncham Istam Koncham Kastam'. It is mainly followed in Bollywood. He did the same stint for his earlier film Chintakayala Ravi and he is doing the same for KIKK music too. The music has been composed by Shankar-Ehsaan-Loy and is doing well at the markets.
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